My target audience - demographics and psychographics

The majority of people who watch horror films are between 12 and 25 which I discovered from my secondary research. They tend to be more working class than middle class and more men tend to watch horror films than women. Our media product included female characters and so we aimed to encourage more women to watch our film as they could relate to the characters and their roles e.g mother. According to secondary research more parents watch horror films than not, this could be because the male in the relationship could encourage the female to watch horror films with them as they enjoy the thrill and gory side of the genre.

My target audience profile

Age: 15-25 - as this is the most popular age range for watching horror films.
Gender: Female - as they can relate to the mother and her situation.
Demographics: Social class C1 and C2 - as they can relate to our location (house); there is enough room for the mother to be oblivious to the actions going on elsewhere in the house as it is a two-storey house.
Marital status: Divorced or single - as they can relate to our characters situation of being a mum looking after her daughter on her own with no male to protect her.
Psychographics: They're  mainstreamers and aspirers. 

Note: Social class is now less obvious as we all seem to blend into a middle-class community according to a London Times article.  

Definitions:

Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions.

• Aspirers: people who want to appear rich and attractive.
• Reformers: people who want social change, are unimpressed by status and make decisions based on their values
• Explorers:  adventurous people who like taking risks
• Mainstreamers: people who follow the crowd
• Strugglers: people who find it hard to achieve (poverty)

Demographics are the study of a population based on factors such as age, race, sex, economic status, level of education, income level and employment, among others.

• Category A(Upper middle class – bankers, doctors)
• Category B(Middle class –  teachers, middle managers)
• Category C1(Lower middle class – office supervisors, nurses)
• Category C2(Skilled working class – tradespeople)
• Category D(working class – unskilled manual labour)
• Category E(People at the lowest level of income – unemployed, students, pensioners)